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Google's goal with AMP
joejonsme #1
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Subject: Google's goal with AMP

Google's goal with AMP is to deliver the best possible mobile experience to its users. "Google wants to get information to the end user as fast as possible," says Michael Bertini, a search marketing expert for digital marketing agency iQuanti. "Google doesn't want the user to have to wait to read or see something." Rudy Galfi, Google's AMP product manager, said at a recent marketing conference that the median load time for AMP-coded content is 0.7 seconds, according to In comparison, the median load time for non-AMP pages is 22 seconds, or "the time it takes for you to leave the site and never come back," Galfi said.

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